Post by account_disabled on Jan 24, 2024 3:04:58 GMT -5
We have already written about how call tracking is useful, based on the experience of Ringostat and our partners. Today we’ll talk about why call analytics is important from the point of view of Western agencies and the media. To write this article, we conducted 120 minutes of interviews with American experts, and also collected opinions and statistics from English-language publications. Reading time: 14 minutes The ability to take into account all conversions from advertising - especially in niches where there are a lot of calls A visual result of the work done that can be provided to the client Higher conversion from clicks to leads Understanding whether the chosen strategy is correct Opportunity to increase advertising effectiveness What do experts pay attention to when choosing call tracking? We are opening a small series of articles about how call tracking is useful according to agency representatives.
In the next Fax Lists article from the “Expert Opinion” section, we will share the opinion of specialists from companies included in the TOP rating of contextual advertising agencies in Kazakhstan . Regardless of the country, the client expects new leads and a return on investment in advertising from the contractor. But this is quite difficult to provide if you do not understand where some of the conversions come from. And sometimes calls become this part - when a company or agency ignores call tracking . As it turned out, this cannot be done even in those countries where businesses receive fewer calls than in the CIS. Let's see why. The ability to take into account all conversions from advertising - especially in niches where there are a lot of calls Yes, in the Western world people traditionally call less when making a purchase.
This is due to the fact that business there went online much earlier, and people’s thinking changed. They are more accustomed to leaving requests on the website, communicating via chats and correspondence. But even so, calls remain an important part of business processes. Moreover, over time their number does not decrease, as it might seem, but grows. In the US, businesses are expected to receive 162 billion calls from smartphones alone by 2019 : More calls are coming Source All the experts we spoke with believe that there are niches that especially need call tracking. Their business is usually based on calls: healthcare, various types of home services, real estate agencies and many others.
In the next Fax Lists article from the “Expert Opinion” section, we will share the opinion of specialists from companies included in the TOP rating of contextual advertising agencies in Kazakhstan . Regardless of the country, the client expects new leads and a return on investment in advertising from the contractor. But this is quite difficult to provide if you do not understand where some of the conversions come from. And sometimes calls become this part - when a company or agency ignores call tracking . As it turned out, this cannot be done even in those countries where businesses receive fewer calls than in the CIS. Let's see why. The ability to take into account all conversions from advertising - especially in niches where there are a lot of calls Yes, in the Western world people traditionally call less when making a purchase.
This is due to the fact that business there went online much earlier, and people’s thinking changed. They are more accustomed to leaving requests on the website, communicating via chats and correspondence. But even so, calls remain an important part of business processes. Moreover, over time their number does not decrease, as it might seem, but grows. In the US, businesses are expected to receive 162 billion calls from smartphones alone by 2019 : More calls are coming Source All the experts we spoke with believe that there are niches that especially need call tracking. Their business is usually based on calls: healthcare, various types of home services, real estate agencies and many others.